5 Things We Would Tell 20-Year-Old Selves

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5 Things We Would Tell 20-Year-Old Selves

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Rather than lamenting about getting older, we should celebrate the fact that with age comes wisdom. The more time the brain has to collect information, the better a person can learn from past mistakes and avoid making new, or at least the same ones.

It’s all too easy to look back and say, “if I’d only known then what I know now,” but the experience is the best lesson. Nevertheless, here are five messages we would share with our 20-year-old selves.

Maintaining physical health matters

For many, being in your 20s is a time filled with late nights, fast food, and a lack of exercise. The prioritisation toward good physical health isn’t as prevalent because you’re more naturally energetic and often have a quicker metabolism. However, as you age, this run of good luck starts to expire, and all of the bad habits catch up in your appearance and, more importantly, how you feel.

The first rule of self-care isn’t glamorous, but it’s the most important: take care of your physical health. Maintaining a healthy eating routine, regular exercise, and a good night’s sleep can do wonders for the body and mind. These basics keep people grounded when they experience high stress or anxiety and battle illness.

Eliminate stressors (and restore good energy)

To maintain physical health, eliminating stressors should also be a priority. Though not everything is automatically disposable, it’s wise to evaluate relationships and things in life causing stress closely. It could start as simply as becoming more organised.

Decluttering gets rid of all the extraneous things that don’t matter. This could mean everything from old clothes that no longer fit to old friendships that no longer feel valuable. It clears space to invite new, positive relationships and experiences.

Once stressors have been eliminated, restoration of sound energy can be invited in. This could involve activities focusing on relaxation and preserving mental health, such as meditation practice, self-affirmations, yoga, and therapy.

Learn to say no

The fear of missing out is intense as a 20-year-old. It’s a time for exploring and experiencing new things, so saying yes to all invitations seems right. However, this all-in mentality can quickly lead to burnout.

We would tell our younger selves that it’s ok to take a break now and then. It’s ok to say no if something isn’t your responsibility or doesn’t excite you. It’s best to set clear boundaries of what is and is not acceptable and how you’ll manage your time to promote the life you want to live.

Focus on building professional relationships

The internet has been a game changer for networking since our 20s. Connecting with people through online channels like LinkedIn, Twitter, and email is much easier. However, whether building professional relationships in-person or online, authenticity is critical.

You can proactively become a voice of authority, extend mentorship to others, and create networking events and opportunities. Like any other relationship, building a solid professional circle requires a balance of giving and taking to curate a space of support.

Believe in yourself

Doubt can seep in at any age, but insecurities are common in your 20s because you’re still figuring things out. In today’s media-driven age, it’s even easier to feel this set in because of the comparisons of success. It’s essential to build strong self-confidence and believe in yourself.

Yes, there will be rejections and losses, mistakes and regrets. That’s all part of life and doesn’t change the fact that you are meant to do great things.

Anytime insecurities creep up, focus on at least three things you like about yourself. Read professional development books that speak to you, and skip the ones that don’t! Change the world by being kind to yourself.

YouTube Money Calculator: Calculate How Much You Can Make

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YouTube Money Calculator: Calculate How Much You Can Make

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YouTube has been around for a while now and is one of the most popular social media websites on the internet. Over a billion people use YouTube every month. That’s a lot of people!

With so many people using YouTube as their source of revenue, it is no wonder that a money calculator has been created. This tool lets you see how much potential revenue you can generate from your videos and overall channel.

If you are thinking about making money as a YouTuber, you might wonder how much you can earn. After all, if you are going to put in the work, you want to ensure that it is worth your time.

What Is a YouTube Calculator?

A YouTube calculator is a simple online tool that calculates an estimate of how much money you can earn from your YouTube channel.

Calculating your potential earnings from YouTube is a great way to see if it is worth your time to start a channel and create videos for specific niches. It can also help you set realistic expectations for the average earnings you can expect.

The tool below has been developed to calculate the estimated earnings from a Youtube Video or Channel. It is based on your video view count, engagement, and other factors.

How to Use the YouTube Money Calculator

Using a YouTube money or revenue calculator is relatively straightforward. All you need to do is enter basic information about your channel and video views. The calculator will do the rest of the work and estimate your potential earnings.

Below are the three easy steps to use the YouTube Money Calculator:

  • Drag the YouTube View Count slider up or down based on your daily video views.
  • Set your Estimated CTR based on your channel’s historical performance.
  • View your estimated daily, weekly, and yearly earnings potential.
It’s that simple. With just a few clicks, you can estimate how much money you could make from your YouTube channel.

Is Monetizing on YouTube Different from Google Adsense?

In essence, yes, it is. Monetizing on YouTube is a bit different from using Google Adsense. However, the overall concept is the same. You are still displaying ads and earning revenue from them.

The main difference is that YouTube has more control over the displayed ads with monetization. With Google Adsense, you have less control, and the ads are more general.

With YouTube monetization, you can choose to display video ads, overlay ads, banner ads, and even sponsored cards. You also have the option to turn off certain types of ads that you do not want to show.

This gives you more control over the user experience and better customise the ads shown to your audience.

In addition, YouTube also allows you to run ad campaigns. Ad campaigns are a great way to generate more revenue from your channel. With an ad campaign, you can choose to run ads for a specific product or service.

This differs from Google Adsense, which only allows you to display general ads. By running an ad campaign, you can target your audience with ads they are more likely to be interested in.

How Much Money Can You Make on YouTube?

This is a common question with no easy answer. While the money calculator above can give you a reasonable estimate of your potential earnings, it is essential to remember that your actual earnings may differ.

Here are some considerations to keep in mind:
  • The number of views your videos get;
  • The engagement level of your audience;
  • Your video topics;
  • Your monetization method;
  • The country you are in.

With these considered, keep in mind that you will also need to factor in the cost of production when calculating your earnings. For example, if it costs you around $100 to produce a video, you will need to ensure that your earnings exceed that amount before you can start making a profit.

In addition, your earnings will also depend on the type of ads that you choose to run. Video ads tend to pay more than banner ads. However, they can also be more intrusive and annoying for viewers.

You will need to experiment with different ads to see which ones work best for your channel. The more video views you have, the more money you can make. However, it would help if you balance ad revenue and user experience.

The State of Influencer Marketing in the Beauty Industry

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The State of Influencer Marketing in the Beauty Industry

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Beauty is one of the leading sectors to have embraced influencer marketing. One of the main reasons for this is that beauty is incredibly visual, and influencer marketing (and, indeed, social selling) works best in a visual medium.

Therefore, it shouldn’t be surprising that Instagram is the social platform where you find most beauty influencers. However, you will also discover many beauty influencers who love sharing videos across YouTube and, to a lesser extent, TikTok.

In this post, we look at the state of influencer marketing in the beauty industry, with particular reference to various studies.

Over 1,000 Beauty Influencers Operate Across Instagram and YouTube

Upfluence’s survey (in May-August 2022) found that 1,288 beauty influencers were active on Instagram, 1,090 on YouTube, and 167 on TikTok.

There was considerable overlap between the platforms, however, with 1,034 influencers appearing on both Instagram and YouTube, 165 on Instagram and TikTok (meaning nearly every TikTok influencer also operates an Instagram account), and a smaller 123 creating content on YouTube and TikTok.

Unfortunately, Upfluence’s report didn’t report the number of influencers popular on all three platforms.

Although There Are Fewer Beauty Influencers on TikTok, They Have the Most Followers on Average

As we have seen, there are considerably fewer beauty influencers on TikTok than on Instagram or YouTube. However, the TikTok influencers have the highest average follower numbers.

Upfluence found that TikTok beauty influencers averaged 767,651 followers, compared to 431,310 on Instagram and 417,134 on YouTube.

The U.S. Has More Beauty Influencer Followers Than Anywhere Else

Upfluence broke down beauty influencer follower numbers by location (although they only showed results for the U.S., UK, Canada, France, and Brazil.) It’s important to remember that you can’t access Instagram, YouTube, and TikTok in some countries, including China. TikTok is also banned in India, and Instagram is banned in Russia.

Beauty Influencer Follower Numbers By Location

Beauty influencers in the U.S. average 539,038 followers on Instagram, 593,412 on YouTube, and 1,556,910 on TikTok. Former President Trump would have upset many fans of beauty influencers if he had carried out his threat to ban TikTok from the U.S.

Brazil averages 396,935 beauty influencer followers on Instagram, 434,681 on YouTube, and 305,602 on TikTok. This shows a considerably different profile to the U.S., with TikTok much less used in the Latin nation.

The U.K. averages 323,490 beauty influencer followers on Instagram, 323,490 on YouTube, and 559,840 on TikTok.

Canada averages 300,449 beauty influencer followers on Instagram, 419,078 on YouTube, and just 150,677 on TikTok.

France averages 122,570 beauty influencer followers on Instagram, 202,455 on YouTube, and 315,942 on TikTok.

These figures are interesting when you compare them with the percentage of adult internet users in these countries who follow all types of influencers. According to the July 2022 Global State of Digital Report, 41.1% of Brazilians claim following influencers as the main reason for using social media, as do 21.0% from the U.S., 20.0% from France, 19.5% from Canada, and 18.3% from the U.K.

Beauty Micro-Influencers Have the Best Engagement Rates on Instagram

This is another case where the results for beauty influencers roughly mirror those for the population as a whole (just slightly higher at most levels). The general rule on Instagram is that the larger the influencer, the lower the engagement rate.

However, there isn’t as obvious a pattern with beauty influencers as the general population, and confusingly Upfluence uses different terminology from what we usually see.

For example, it defines Micro-influencers as having <15K followers (these are often referred to as Nano-influencers elsewhere) and has a category it calls Regular influencers (15K-50K). In addition, Upfluence describes influencers with 50K-100K as Rising, those with 100K-500K Mid-Size, 500K-1M Macro, and >1M followers Mega.

Beauty Influencer Engagement Rates on Instagram

According to Upfluence’s report focusing on beauty influencers, Micro-influencers have an average engagement rate of 2.7%, Regular influencers at 1.7%, Rising influencers at 2%, Mid-size at 1.6%, Macro at 1.8%, and Mega at 1.5%.

Male Beauty Influencers Have Higher Engagement on Instagram, as do Older Influencers

The vast bulk of beauty influencers and their audiences are female, and female beauty influencers have an average engagement rate of 1.8%. Although there are far fewer male beauty influencers on Instagram, they have a higher (2.3%) average engagement rate.

Similarly, although there aren’t all that many older beauty influencers and audiences on Instagram, the 35-54% age bracket has the highest engagement rate (3.3%), compared to 25–34-year-olds (2.5%), 18-24 year-olds (2.8%), and 0-17 year-olds (2.8%).

#makeup Most Popular Beauty-Related Hashtag on Instagram and YouTube (Popular on TikTok Too

Upfluence analysed the hashtags used on posts made by beauty influencers on the three platforms. #makeup came top on Instagram and YouTube and was third on TikTok. The more generic #foryou and #fyp beat #makeup on TikTok.

Other popular hashtags used by beauty influencers on Instagram are #makeuptutorial, #makeupartist, #beauty, and #skincare. Popular hashtags on YouTube included #skincare, #makeuptutorial, #naturalhair, and #haul. In addition to their top three, TikTokers used the generic #foryoupage and #beauty, #makeupartist, #hudabeauty, #learntiktok, and #makeupartist.

Hair is the Most Used Keyword Used by Beauty Influencers on Instagram and YouTube

Although many of the hashtags used by beauty influencers on the platforms (particularly TikTok) were relatively generic, they used more targeted keywords in their posts.

  • Popular Instagram keywords included hair, skin, makeup, palette, curl, style, lash, eye, foundation, powder, and skincare.
  • Their beauty influencers’ most popular keywords on YouTube were hair, makeup, haul, skincare, summer, skin, routine, try, and tutorial.
  • The TikTok keyword breakdown favoured makeup, skincare, hair, braid, hair tutorial, look, hairstyle, styles, and whip.

Kylie Cosmetics is the Most Popular Beauty Brand on Instagram

Statista highlights the leading beauty brands ranked by the number of Instagram followers as of March 2022. Kylie Cosmetics topped this list with 25.37 million followers at the time. Also extremely popular were Anastasia Beverly Hills (20.01 million), Benefit Cosmetics U.S. (10.17 million), NARS Cosmetics (7.96 million), and Ultra Beauty (6.84 million).

Of course, remember all we have seen above about how influencers with higher follower numbers tend to have lower engagement than their less followed/viewed counterparts.

The Ordinary — Most Popular Skincare Brand in the U.S on TikTok, by Follower Count

Statista also reported on the most popular skincare brands on TikTok in the United States in July 2021 by follower count. The Ordinary topped this list with 288,000 followers. Also popular were CeraVe (252,600), L’Oréal (232,200), and Glossier (114,800).

6 Ways to Build Strong PR for Your Brand

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6 Ways to Build Strong PR for Your Brand

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Here are the keys to building a solid personal brand through PR. This will teach you what you need to know for thought leaders and subject matter experts.

Define your brand

Eventually, you may become so popular that every publication, news show, or podcast will want to share your thoughts with their audience. However, it does not start that way. If you want to build your brand using PR, the best plan is to move from a crawl to a walk and then to a run. Start small, build your reputation slowly, and then move on to more significant opportunities. You must define your brand and focus your efforts on doing this well.

Start defining your brand by highlighting your expert niches. For instance, are you a social media expert? A cryptocurrency expert? A sustainability expert? Build your brand around it, identify the outlets that focus on those topics, and pitch yourself to them.

Breaking into top-tier publications that focus on broad issues like leadership, business development, or technology is challenging, especially if you are not getting professional help. Gaining traction with smaller, more specialised outlets is a better start.

Start creating content

Once you have established your niche, move on to confirm your voice by creating content. Fill a portfolio with blog posts and LinkedIn posts that reveal what you know and the unique way that you communicate. Establish a goal of submitting one guest blog post each week to relevant industry outlets. If you like to talk, host your podcast. If you want to write, write an eBook.

Being active on social media channels is essential to establishing your voice, but you do not want to stop there. Having longer pieces of content will better promote your brand and give media outlets a sense of what it would be like to have you contribute.

Engage in public speaking

If you suffer from a fear of public speaking, start taking steps to overcome it. Public speaking is a great PR tactic. Whether it means being a speaker on podcasts or at local business gatherings, academic events, or industry conferences, public speaking promotes your brand. It helps you to connect with potential clients. In addition, the event at which you appear may be covered by the media, which means free, organic press coverage for you and your brand.

Invest in quality photography

Imagery in branding has never been more critical. Every social platform is a visual platform. Every media outlet features photos in its articles. If you want to stand out in these places, providing stand-out photography is essential. If your field is photography, take your pictures. If not, hire a professional. Even if you are developing your brand on a budget, this will be money well spent.

Go after a business award

It is never wrong to have “award-winning” appear in your bio — achieving awards in specific fields is easier than you think. Various organisations sponsor awards regularly, including publications, professional societies, and local business groups. Sometimes, winning the award is as easy as getting the most votes, which you can do by leveraging your social media followers. Googling “small business awards” will point you in the right direction.

Make friends with the media

Your ultimate PR goal is getting your brand covered by media outlets. This means that, eventually, you will need to gain a journalist’s or editor’s support. The better your relationship with them, the easier this will be to accomplish.

Once you have targeted some relevant media outlets to your brand, identify who writes for them. Find them on social media, follow them, comment on their posts, and make just enough noise to get noticed but stop short of being annoying. This work will pay off when you start pitching yourself to the media and differentiate your brand from the others that make their way into the outlet’s inbox.